Just as the drive-thru revolutionized the fast food experience for customers, now home delivery is revolutionizing the mid-scale and upscale restaurant world. With the rising popularity of food-delivery services such as UberEATS and Waitr increasing the demand, restaurants will need to consider adding delivery options stay competitive. We’ve put together some tips to help any restaurant considering this type of service.
First, put together the right menu. Not every dish that you offer in-house will be a great candidate for delivery. Ask yourself if it will hold up to the handling and travel it will endure on the delivery route. You will also need to think about how you will package your product for delivery.
When packaging a to-go order, many restaurants make the mistake of simply dropping the food into the appropriate boxes with (maybe) a napkin or two on the side. This can work out fine for your average college student, but today’s consumers are expecting better customer service in all areas of life, even takeout. Just because the customer doesn’t have the time to go to a restaurant physically, doesn’t mean they should be cheated out of the restaurant experience.
Presentation should continue to be considered. Does the to-go packaging truly fit the product? Are there components to the meal that should be separated? Are all of the condiments included? How about silverware, seasonings, and napkins? Many of these things can make or break the dining experience for the customer. Considering what supplies you will need on hand to ensure customer satisfaction is an important step in a successful to-go offering.
You will also need to think about the delivery team. If you hire drivers, they will need to be trained on proper etiquette and communication with customers. You may also consider a third party delivery company but you’ll want to do your research to ensure you go with the right company. With either option, remember that they represent your business to the customer.
Finally, pay attention to the details. A savvy restaurant owner knows to anticipate and include requests the guest would have made had they been there in person. Not every diner needs the same thing – such as the extra salad dressing – but providing it costs little considering the benefit of a happy, repeat customer. There is a lot of competition out there but these quick tips can be a big help in getting a delivery program off to a great start.
For more great tips and hints like those listed here, reach out to
Sysco Menu Services at 800-380-6348 or email at firstname.lastname@example.org
to work with one of our industry experts.